Public Relations Specialist
Title:Public Relations Specialist
Job Type:Exempt (salaried)
Salary Range:$48,000.00 - $80,000.00 DOE
Application Deadline:Open until Filled

Public Relations Specialist

DEFINITION:  Under the direction of the Executive Director and/or Deputy Director, the Public Relations Specialist will plan, direct, and implement projects relating to public relations and public information regarding organizational activities and services to further NRHA’s mission by utilizing knowledge and experience in Public Relations techniques and principles.

DISTINGUISHING CHARACTERISTICS:  This position provides representation of the Organization, the Board of Directors, Executive Director, its Department Leadership and all Staff.  This position is to provide direction, communication, strategic planning and outreach to benefit the organization and its mission and objectives.

ESSENTIAL FUNCTIONS: (Performance of these functions is the reason the job exists.  Assigned job tasks/duties are not limited to the essential functions).

  1. Develop and maintain working relationships with Executive and Senior staff and develop and maintain strategic partnerships with other federal, state and local agencies and organizations, state legislative representatives, regional districts, cities and counties, non-profit organizations, local communities, college and university rural economic development experts and the private sector.
  2. Responsible for identifying partners, organizing meetings and conferences and establishing partner goals and objectives. 
  3. Participate in all services and activities of the organization related to public relations and public information; maintains the confidentiality of all information handled during the course of business.
  4. Establish and maintain working relationships with media contacts, such as print, broadcast, publications, journals, magazines, newsletters, social media, and other outlets; monitor news coverage of department and organizational events; contact media personnel to obtain coverage of organizational events; provides verified information to media.
  5. Interview and confer with managers, supervisors, employees, elected government officials, congressional offices, federal offices and rural partners to obtain information for use in news releases, articles, and meetings with media outlets.
  6. Use sound public relations techniques and principles, graphic design, photography, and data research to compose various types of communication vehicles, such as news releases, media advisories and bulletins, proclamations, brochures, pamphlets, speeches, broadcast presentations for newspapers, magazines, broadcast media, and internal and external distribution;
  7. Plan, develop, coordinate, produce, publicize, and implement or disseminate campaigns and media relations strategies related to programs, public events, special projects and publications designed to inform the public of the roles, resources, and activities in alignment with the mission, vision, objectives and programs of the organization; create media packets, invitation lists to include government, state, local officials and partners, staging events and documenting them (video, photographs), and follow-up; maintain master event calendar; create and maintain photo archive.
  8. Gather, compile, and provide information; maintain informational press files for matters of organizational interests.
  9. Responsible for writing and publications of major reports such as strategic marketing plans, state strategic plan, annual report of accomplishments, including data collection, statistics, and analysis.
  10. Seek, collect and analyze economic, demographic, ethnographic and statistical data related to the mission and objectives of the organization and report data in useable formats.  Maintain readily-accessible archives; promote economic development principles through written and oral presentations.
  11. Participate in and lend support to partner organizations in joint public relations efforts; provide assistance and guidance to other organizational public information representatives.
  12. Train staff regarding publicity, media relations, and communications techniques in dealing with the public and the media; accompanies staff members to media interviews.
  13. Responsible for marketing and communications; develop and maintain an extensive public information program to achieve maximum exposure and reaffirmation of the mission, vision and objectives of the organization; develop and implement public information campaigns; coordinate with staff to develop and place various types of stories through media and social media outlets; develop target audience marketing strategies;
  14. Establish and maintain a working relationship with current marketing team; develop training materials for use by staff, lenders, realtors, community development, and other partners to enhance knowledge and exposure of NRHA programs throughout the state; develop target audience marketing
  15. Develop written materials, speeches, oral presentations, electronic and audio-visual materials to transmit information concerning the nature and purpose of the organizations programs and activities to the general public, special interest groups, partner organizations and civic groups.
  16. Serve as webmaster; responsible for maintaining and updating the organization’s word press based internet and intranet; regularly posts engaging and relevant blogs and utilizes other forms of media and social media outlets as appropriate.

QUALIFICATIONS FOR EMPLOYMENT: Knowledge, Skills, and Abilities: (KSAs are the attributes required to perform a job; generally demonstrated through qualifying experience).

Knowledge of:

  • Fundamentals of Public relations and Communications Principles;
  • Principles and practices of training;
  • Techniques for handling highly sensitive information;
  • Techniques and practices of organizing and coordinating programs, activities, and special events;
  • Principles and procedures of record keeping;
  • Modern office procedures, methods, and computer software and hardware; and
  • Techniques for publicizing material through television, print, radio, or other outlets;
  • Techniques of writing a wide variety of communications vehicles;
  • Pertinent federal, state, and local laws, policies, and regulations;
  • English usage, spelling, grammar, and punctuation;
  • Proficient in Microsoft Publisher, public documents formats, and other publishing tools;
  • Proficient in Adobe Suite In-Design and Photo Shop;

Skill to:

  • Compose news releases, speeches, media advisories, informational brochures, publications, public service announcements, and multimedia presentations;
  • Communicate effectively in verbal and written formats; and
  • Operate personal computer and software applications for graphic presentations, information retrieval research and other job-related software.

Ability to:

  • Understand the organization and operation of its various departments and divisions;
  • Interpret and apply administrative and departmental policies and procedures;
  • Work in the absence of supervision, exercising independent judgment and personal initiative;
  • Perform responsible administrative work in a high-profile position dealing with topics under intense public and media scrutiny and respond appropriately as situations change;
  • Plan, schedule, organize and manage all aspects of a large-scale special event, symposium, regional meeting, workshop or news conference;
  • Independently prepare correspondence and memoranda;
  • Organize and disseminate information appropriately;
  • Communicate clearly and concisely, both orally and in writing; and
  • Establish and maintain effective working relationships with those contacted during the course of work.

Required Certifications and Licenses:

Accreditation in Public Relations – recommended.

Possession of a valid driver’s license or alternate means of travel.

Experience and Training:

Any combination of training, education, and experience that would provide the required knowledge, skills, and abilities.  A typical way to gain the required knowledge, skills, and abilities is:

Bachelor’s degree from an accredited college or university with major course work in public relations, marketing, journalism, communications, or a closely related field AND a minimum of five years of increasingly responsible experience in public relations, marketing, journalism, communications, media coverage, and/or a related area.

Physical and Mental/Intellectual Requirements:

The physical and mental/intellectual requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of the job.

Strength, dexterity, and coordination to use keyboard and video display terminal for prolonged periods.  Strength and stamina to bend, stoop, sit, and stand for long periods of time.  Dexterity and coordination to handle files and single pieces of paper; occasional lifting of files, stacks of paper or reports, references, and other materials.  Some reaching for items above and below desk level.  Some bending, squatting, and stooping to access files and records is necessary.  The manual dexterity and cognitive ability to operate a personal computer using word processing and databases.  The ability to interact professionally, communicate effectively, and exchange information accurately with all internal and external customers.  Ability to appropriately handle stress and interact with others, including supervisors, coworkers, clients, and customers.  Regular and consistent punctuality and attendance.   Light lifting (up to 25 pounds) is occasionally required.

In compliance with applicable disability laws, reasonable accommodations may be provided for qualified individuals with a disability who require and request such accommodations.  Applicants and incumbents are encouraged to discuss potential accommodations with the employer.

Working Conditions:

Work is performed under the following conditions:

Position functions indoors in an office type environment where most work is performed at a desk.  Position will be required to travel by car or air to pick up or deliver material, attend events and perform job-related assignments. Working environment is generally clean with limited exposure to conditions such as dust, fumes, noise, or odors.  Frequent interruptions to planned work activities occur.

Nevada Rural Housing Authority is an Equal Opportunity Employer 

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